Storytelling In The Digital Age

Separating The Signal From The Noise

Storytelling In The Digital Age

Separating The Signal From The Noise

It’s a noisy world, but that’s ok.

It’s 2016, and we’ve managed to connect ourselves to the point of confusion. Whether it’s social media, on-demand entertainment, or news cycles that last for a blink of an eye, the buzz of constant content is relentless.

In a more positive light, we’re living in the heyday of content: there have never been more ways for more people to create. Even more exciting, great stories (no matter the author) now enjoy a remarkable reach. In short, audiences everywhere are pretty spoiled by both the what and the ways they can connect with the world around them.

With great content, comes great responsibility…

Meanwhile, this content renaissance (Contentaissance?) has left whole industries behind. When the four of us started talking about working together, we saw that gap as our opportunity and our calling: there are so, so many vital ideas locked away in PDFs and press releases. There have never been more ways for DC to reach out, yet DC has never fallen shorter in connecting. We want to close that gap.

We believe that stories win, and quality counts more than ever.

Today’s technologies and creative designs can make complex issues accessible and drive empathy to help your audience understand and, more importantly, act.

Whether your idea is a corporate product, a non-profit campaign, or the explanation of a new public policy, your best bet is to find the precise, compelling story at its core that can move your audience (especially an audience that doesn’t think exactly like you).

Call us old-fashioned, but we believe in the power and potential of storytelling.

This is how great stories, data, and research is lost in the shuffle. Please don’t do this. Please.

This isn’t our first rodeo.

The idea for Legend started forming while each of us were collaborating on a big-data project for the Economic Innovation Group (EIG).

EIG—led by the bipartisan duo Steve Glickman and John Lettieri—wanted to make millions of data points resonate with a broad audience (from Congressmen to everyday citizens). The Distressed Communities Index (DCI) was the answer: take the data out of a spreadsheet and into an interactive experience to visualize and tell the story of economically distressed communities across the U.S.

Let’s launch your story

This solution gave voice and visually visited these underserved populations. The project evolved from a policy report to a policy product and made the problem personal: bringing blight (or lack thereof) into your backyard.

If a tree falls in a digital forest, does anyone tweet?

Any technology is only as relevant as its audience, however, so alongside EIG’s technology launch, we drove a major media campaign for hundreds of media stories, including: New York Times, the Washington Post, Time and many more leading outlets. Further, a direct-to-consumer digital advertising strategy generated urgency outside-the-beltway, where it really mattered. Collectively, these maps amassed nearly a million views.

Bottom line: Digital + Communication is the answer.

Legend wants to help tell your story. Here’s how we think about it:

  • Research + Analysis: We help you build your story’s foundation from data-driven insights.
  • Technology + Design: Dynamic and compelling technology can help you break through the noise.
  • Media + Communications: Holistic communication strategy launches your story to reach the people that need to hear it most.

Get in touch with Legend

Tell us about your project →